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2016-04-14 14:38:00
Newsletter

Legia's Fan Loyalty Programme Draws Worldwide Attention!

Autor: Kacper Ruszczak
The innovative fan loyalty programme for the fans of Legia Warsaw - ''Legiony'' - is drawing more and more international attention. After a publication in British ''Four Four Two'', now a piece about it was published in the most important magazine dedicated to the football business - ''fcbusiness''.

In the latest issue of "fcbusiness" magazine an interview with Vice president Jakub Szumielewicz, and Adviser to the Board Seweryn Dmowski was published.

 

"Polish club Legia Warsaw have introduced a totally unique Customer Relationship Management policy for their supporters. This has led to an increase in attendances and new commercial income streams" - we read in "fcbusiness", which hails "Legiony" as a "ground-breaking policy".

 

 

You can read the entire interview about "Legiony" in the online edition of the latest "fcbusiness", which is available for free HERE.

 

Last year the "Legiony" fan loyalty programme was also covered by the British magazine "Four Four Two", which has been published since 1994 in a circulation which exceeds 60,000.


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