Legia Warszawa
vs Zagłębie Lubin
Time to kick off
THIS WEBSISTE USES COOKIES.
Find out more about why we use it and how you can change the cookies settings in a web browser. By using this website you agree to use cookies, according to the current settings in your browser.
ACCEPT

News

2016-04-14 14:38:00

Legia's Fan Loyalty Programme Draws Worldwide Attention!

Author: Kacper Ruszczak
The innovative fan loyalty programme for the fans of Legia Warsaw - ''Legiony'' - is drawing more and more international attention. After a publication in British ''Four Four Two'', now a piece about it was published in the most important magazine dedicated to the football business - ''fcbusiness''.

In the latest issue of "fcbusiness" magazine an interview with Vice president Jakub Szumielewicz, and Adviser to the Board Seweryn Dmowski was published.

 

"Polish club Legia Warsaw have introduced a totally unique Customer Relationship Management policy for their supporters. This has led to an increase in attendances and new commercial income streams" - we read in "fcbusiness", which hails "Legiony" as a "ground-breaking policy".

 

 

You can read the entire interview about "Legiony" in the online edition of the latest "fcbusiness", which is available for free HERE.

 

Last year the "Legiony" fan loyalty programme was also covered by the British magazine "Four Four Two", which has been published since 1994 in a circulation which exceeds 60,000.


Comments

Legia on YouTube

Legia on Facebook

Legia on Twitter

FANSTORE

Price 459
PLN
Price 89
PLN
Price 149
PLN