Fortuna remains with Legia Warsaw

Fortuna Zakłady Bukmacherskie signed a new, three-year sponsorship contract with Legia, and will remain a sponsor of the Varsovian club until at least the end of the 2026/2027 season. The 10-year, ongoing partnership is the longest partnership between a betting operator and sports club on the Polish market.

“The longevity of our partnership shows the shared trust between us. Throughout the years, Legia has attained the highest local accolades and proudly represented its country in the European Cups, which, as a sponsor, we can be proud of and be glad we are part of the Legia family. We strongly hope that the best is still ahead of us, and the new contract will help Legia Warsaw in further sports development. I also hope our marketing endeavours will be to the fans’ liking, and every Legia fan will associate Legia with Fortuna, and Fortuna with Legia forever.” – said Konrad Komarczuk, the president of Fortuna Online Zakłady Bukmacherskie.

Through the previous years of Legia’s partnership with Fortuna, the club has won six Polish Championships, four Polish Cups and one Super Cup. Additionally, Legia has twice reached the 1/16 Final of the UEFA Europa League and once reached the group stage of the UEFA Champions League. The successes on the sports arena were accompanied by sponsorship activations and promotions, which, in the previous year, resulted in the Varsovian club’s first place amongst the most betted on teams in Fortuna’s entire betting offer.

„The Fortuna brand is inseparably associated with Legia Warsaw. This is another long-term partnership of the club which gives tangible results for both sides across many various areas. We have been on the same team for ten years, and there are many more ahead of us. This shows the scale of mutual trust. There will be many shared challenges and projects ahead of us. I believe that, most importantly, our fans and Fortuna’s clients will gain from this.” – said Marcin Herra, the managing vice president of Legia Warsaw.

The new contract will be effective from the beginning of the 2024/2025 season and will remain in effect for three years – until the end of the 2026/2027 season. The Fortuna Logo will be prominently displayed on the back of the match jersey, ad spaces during the matches and the megaboard on the façade of the stadium. The contract also foresees the organization of various marketing endeavours directed at Legia fans.